Lifestyle bloggers are often accused of having a “bait-and-switch” mindset, where they take a position on a topic and then quickly move on to the next.
And it’s a tactic that can backfire on a site that needs to be perceived as unbiased, and with integrity.
“There are two sides to every story,” said Rishabh Jain, an assistant professor at the School of Journalism at the University of Western Australia.
Here are 10 tips for keeping a neutral voice in your social network: Keep your voice low profile. “
You’re going to see a lot of these posts where people are posting stuff on a social network that has no value whatsoever, and the idea is, you can put your social media marketing team into it and it will turn out to be a huge success.”
Here are 10 tips for keeping a neutral voice in your social network: Keep your voice low profile.
“When you’re creating content, you have to keep it down low, and your voice will be less influential,” said Jain.
You’re not going to get much value from the content if you have a large audience.” “
I always try and stay out of that, as well as a lot other things that could be happening.
You’re not going to get much value from the content if you have a large audience.”
Always keep your opinions to yourself.
“People don’t really want to hear that you disagree with them,” Jain said.
“They want to see the truth.”
Make sure your profile picture is neutral.
“It’s important to avoid making it a ‘trendy’ profile picture.
You should keep it to something that is a neutral one,” he said.
This will help ensure your posts do not appear on other sites.
Always follow your heart.
“If you feel like you’re going out and having a drink, go out and have a drink and see what happens,” said Josh Fagan, founder of The Social Media Institute.
“Do you have any other plans for that evening?
If so, why not?”
“A big part of your job is not necessarily being objective but you have the ability to create a story and a message that resonates with your audience.
It’s about being authentic and connecting with your readers,” he added.
“And that’s the real key to creating the best content, is to create stories that resonate with your viewers.”