Why is everyone hating Adidas, the shoes giant?
It’s not because of the company’s business model.
The answer is the shoe brand’s brand, and its iconic brand.
When we look at how the company has changed over the years, it’s easy to see why.
As the world’s top footwear company, Adidas has been the one to make the footwear we wear the most.
In the past decade, the company had to change to become more modern, but its continued success shows us that its brand can survive and thrive on a whole other level.
From the very beginning, it was built to be something new, and today, that’s exactly what it is.
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