4runner is one of the most successful and well-loved fitness brands in the world, but in recent years the company has been facing an increased focus on its lifestyle lifestyle products.
The brand recently announced it will be selling a range of lifestyle-themed workout apparel in 2018 and 2019, but the brand is not yet clear on exactly what the lifestyle cycle will be.
The new range will be available for pre-order on December 14.
4runner founder and CEO Ryan Soderberg says the brand will focus on two key areas: fitness and health.
“Lifestyle is something that’s going to evolve over time.
And we’ve been able to build a company that can deliver products that are based on the best practices in that area,” he said.”
We’re going to deliver products based on that, but we’re also going to have products that support our health.
And that’s where it’s going.
And if you look at our fitness product portfolio, we’re going with a very focused focus on those two areas.”4runner has sold more than 50 million pairs of its running shoes, which are built for people who want to look and feel like their bodies are a little bit different than those of us who don’t.
In the past, 4runner has focused on its fitness products for men and women, but with its new focus on women, it appears the brand’s focus is on something different.
“Lifestyle will be the focus, and we’ll focus on lifestyle products that can cater to women as well as men,” Soderber told Mashable.
“We don’t want to go too far in that direction, but it’s something we’re definitely looking at, and that’s definitely something we’ll be taking a more active role in.”
According to 4runner, its fitness and wellness products will be based on three core principles: Health, Fitness and Fitness.
“For the health-conscious consumer, it’s really important to know what they’re eating, where they’re getting their nutrients, how they’re sleeping, what they’ve been doing, how much exercise they’ve done, and the rest of the lifestyle aspects,” Soferberg said.
The company also recently announced a new line of running shoes based on a “health-conscious” design called the Run-Fit.
“I think there’s a lot of overlap between fitness and lifestyle,” Søderberg said, adding that there are “a lot of people that are looking to get into fitness but don’t have the resources.”4Runner has sold over 200 million pairs and will continue to sell products based off its lifestyle cycle.
Sønderberg said that there was a focus on “sporty” products, which he said were designed to appeal to “the guy who likes a little more of the stuff” and who is looking for something that doesn’t look like a shoe.
“I think it’s the same thing, really, that’s what we’re trying to do,” Söderberg added.
“But for women, we do have a lot more products that cater to that.
It’s a really interesting time right now.”4 Runner also said that its products will offer a range that will cater to “a broader range of people.”
The brand’s next product line will focus more on women’s and girls’ athletic footwear.